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However, since its inception, Live Action has grown and maintained a massive social media reach, making it a key player in the anti-abortion movement. Live Action - and its sibling organization Center for Medical Progress (CMP) - have long been discredited for the heavily edited and misrepresentative nature of their video productions.
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One of its most popular projects consists of a video demonstrating dilation and evacuation (D&E), which is full of intentional misinformation about the frequency of abortions that take place in the third trimester, as well as lies about the safety of D&E. In addition to its so-called reporting, Live Action compiles resources about abortion procedures, and distorts them in an effort to fearmonger public opinion against abortion. Live Action also wrongly alleges that its investigations link Planned Parenthood to sex trafficking, child sex abuse, infanticide, and medical malpractice. Live Action claims that its exposés of Planned Parenthood have led to significant defunding of the abortion-providing health care clinics, as well as congressional investigations into the organization. Live Action agents have posed as potential patients, and conducted interviews with former abortion providers in order to get content for their highly manipulated productions. Live Action’s primary target is Planned Parenthood. Live Action maintains a non-profit status today and is based in Arlington, Virginia. The organization continues to produce deceptively edited videos, using them for social media campaigns, broadcasting misinformation to its large audiences. That same year, Live Action was legally formed as a 501(c)(3). Rose was forced to take down the videos following a cease and desist from Planned Parenthood. The videos shown were heavily edited to portray Planned Parenthood employees as disobeying medical laws despite that not being the case.
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Live Action is an anti-abortion extremist organization founded by Lila Rose in 2003 “with the goal to expose what abortion does to the preborn child.” After meeting James O’Keefe - the far-right extremist and founder of Project Veritas - in 2006, Rose and O’Keefe began undercover investigations into what she calls “the abortion industry,” orchestrating the first nationally televised exposé in 2008.